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in Scarcity in your copy and on your offers is by far the best motivator for someone to buy your product. People want what they can’t, or soon may not be able to have. It’s a fact! Why do you think as soon as you have a steady girlfriend, all the other girls you have been chasing for months are suddenly calling you? Or, why do you think people buy one time offers and upsells so readily? Scarcity!
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